Digital Marketing Training in Ranchi with Job

Upgrade your skill with Digital Marketing Course in Ranchi with Rs 10,000 stipend based internship.

Brief of our digital marketing training

Duration: 2-6 Months

Fees: INR 15000 (All inclusive)

Session Time:  April – August. September- March

Total duration: 50-65 hours Online, Offline or Blended

Weekly Classes: 4- 6

Assignments: 10-12

Live Projects: 10-15

Internship Certificate: Yes

Course Objectives:

Develop practical for professional students of BBA, BA, Bcom, BscIt, BIT, Btech, Mtech, MBA in planning, implementing, and evaluating digital marketing campaigns. Explore topics such as search engine optimization (SEO), social media marketing, email marketing, content marketing, and analytics

Introduction to Digital Marketing

Topics:

• What is digital marketing?
• Evolution of digital marketing
• Creating customer personas
• Core concepts of digital marketing
• Digital marketing lexicon and metrics

Keyword Planning and On-Page Optimization

Topics:

• Importance of search digital 
• Sources of traffic to your site 
• Product discovery and how search engines work
• What is SEO?
• Keywords planning and best practices
• Keyword research tools
• On-page optimization (optimizing text, optimizing images using meta tags, URL structure, redirects, handling duplicate content, and more)

Off-Page Optimization

Topics:

• What is Off-page SEO?
• Off-site Link Building techniques
• Google Search Console and Bing Webmaster Tool to improve off-page optimization
• SEOptimer tool to track keyword rankings and link building outreach
• Website design best practices for SEO

Search Engine Marketing: Google Ads

Topics:

• Introduction to Google Search Ads
• Sources for paid traffic
• Creating ads in Google Ads
• Display advertising
• Creating and managing your ad campaign

Email Marketing

Topics:

• Introduction to email marketing
• Email marketing cycle
• Building email list
• Creating a lead magnet
• Setting up a squeeze page
• Tackling spam
• Effective content strategies
• Tips to improve conversion

Affiliate Marketing(Self-Paced)

Topics:

• Introduction to Affiliate marketing
• How Affiliate Marketing Works
• Major Affiliate Marketing channels
• How to set up and run Affiliate Marketing as a merchant/affiliate

Social Media Marketing 1: Facebook and Instagram

Topics:

• Introduction to Facebook and Instagram
• Creating a business profile on Facebook and Instagram
• Best Practices for organic marketing on Facebook and Instagram
• Creating paid ad campaigns on Facebook and Instagram

Social Media Marketing 2: YouTube

Topics:

• Introduction to YouTube
• Creating a channel on YouTube
• Best practices for YouTube channel
• Different types of videos
• Creating paid ad campaigns on YouTube 
• YouTube ad formats

Social Media Marketing 2: Twitter and LinkedIn

• Topics:
• Introduction to Twitter and LinkedIn
• Creating profiles on Twitter and LinkedIn
• Best Practices for Twitter and LinkedIn
• Creating paid ad campaigns on Twitter and LinkedIn

Mastering Google Analytics 1

Topics:

• Introduction to Google Analytics
• Using Google Analytics to understand visitor behavior
• Introduction to Landing Pages
• Using Unbounce to create an effective landing page
• Conversions and Goals
• Ecommerce Analytics
• Multichannel Funnels
• Tracking website performance using Google Analytics
• Tracking form submissions and clicks using events
• Optimizing the overall campaign performance

Creating an Integrated Digital Marketing Campaign(Self-Paced)

Topics:

• Importance of integrated digital marketing campaigns
• Challenges in integrated digital marketing
• Integrated digital marketing strategies
• Examples of integrated digital marketing campaigns